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Attraction Marketing was the first concept that I learned of when I began exploring Network Marketing. The definition is based on a concept established by Mike Dillard who realized the value of attracting potential business partners vs seeking and/or pursuing people for his business opportunity. The concept was coined Magnetic Sponsoring.
To start, when I read Magnetic Sponsoring and watched Mike Dillard’s videos, I was inspired by how real he was (is; I have no reason to believe this has changed). Second, he broke down what he had been through and how he hoped that reading his book would prevent me from going through the same thing. Third, he broke down what I was going to learn: the psychology of attraction, the importance of personal development, and marketing. For me that is APPLICATION ACTION!! (Sorry, I’m a little excited.) I pause here to make a comment on the personal development piece. Again quoting Jim Rohn (this is not verbatim) , ‘If you want more, you need to become more’. This will be the subject of tomorrow’s post as there is a direct relationship in what you are attracting and your results.
So, back to Attraction Marketing. Whether you realize it or not, attraction marketing is how you choose your car purchase, your attire, and EVERYTHING you do. It’s your psychology. It is automatic. Because it is automatic, if you choose to get involved in network marketing and don’t understand this natural human behavior, (your audience or target market – yes, another blog post), your results will probably be disappointing. Let’s use this blog post as an example. You are reading this because you can connect with what I am sharing with you. It could be based on my experience in Corporate America, as a Fitness Professional or based on the subject of my blog. Whatever it is, it is at physiological level (feeling) that occurs in your subconscious mind that is innate. For me, I wanted to be that resource for others who wanted to explore different approaches to network marketing AND have success! I clicked on a link on Facebook! The rest is history. With that, I leave you with HOMEWORK and I ask that you share your comments below. Tomorrow, notice things you buy, eat, drink, ride in, read, and wear. Then, for a moment, think about what attracted you to make that choice. You may not know. I promise you, the marketing group that promoted it does and YOUR awareness will have you have GREAT success:). That’s the SKILL you want to develop.
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